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SW7 Academy is offering huge team discounts for your club!
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Team Fitness Training Memberships


SW7 Academy is an online training platform, created to help maximise the performance of rugby players through advanced strength and conditioning programmes.

Our mission is to help as many rugby players as possible to perform at their optimal level. We're making elite level programming accessible to the masses.

Who Our Teams Package is For

1. Team that want access to professional level coaching at an affordable price.

2. Teams that want to win the physical battle on game day.

3. Coaches that want accountability, consistency and structure for their players.

When you join on a team package you will have an on-boarding call with us so we can understand your goals moving forward. We will then design a programme specifically for your team based on your needs and aspirations.

We will have a monthly call with the coach to walk through all the teams stats, we can give extensive data reporting on each and every players so the coach can see who has been putting in the work and who is developing best in the gym.

What You Will Get

1. Programming and coaching by SW7 Academy - From professional athletes and strength and conditioning coaches.

2. Season Based Programming - players will be put onto a programme that reflects where they are in the season. We have in-season programming and pre-season programming. Alternatively, players can choose from fat loss and muscle gain programmes.

3. Personalised Nutrition - fully personalised nutrition programme for each and every player. We will provide the correct amount of calories and macros for the individual, plus a full meal programme they can follow.

4. Member Benefits - players will have access to exclusive discounts with our brand partners, most notable PAS and Canterbury.

5. Performance! - a better performing team on game day.

If you want to discuss the team package further, please feel free to drop Andrew an email on or book in a call HERE.

JOIN NOWenquire now
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Take a look at our various programme offerings

At the Academy we have something to suit everyone. From Online Training Programmes, our in person Lifting Club, VIP coaching and even Combine Testing Days!

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Train Online

Via our mobile app, you can gain access to 12 world class training programmes to suit your goals, including rugby workout programmes and women’s resistance training programmes.
Coaches looking at a laptop discussing the best app for weight training
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Signature Programme

Our most premium level of online coaching available. Bespoke training and nutrition programmes, nutrition programmes, and much more.
Sam working out using his rugby gym programme doing pre season rugby fitness drills
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Strength and Conditioning programming to take your team’s performance to the next level.
Team completing team fitness training, using exercises from the best app for weight training
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Completely bespoke meal plan with correct calories and macros for your goals.
Men talking looking at mobile phone discussing the best gym workout app
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Lifting Club

The Lifting Club is our in person, face to face group coaching programme which is held at the University Of South Wales at their elite training facility. This is an amazing opportunity for anyone who wants to experience what it’s like training as part of a professional sports team.
Sam completing a strength and conditioning plan, performing landmine romanian deadlift
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Combine Days

Our Combine Days are where players and teams can come and get tested for everything Strength and Conditioning based. Strength, Speed and Power.
Sam squatting as part of his workout plan for rugby players and Chris watching and testing him
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a look at what some of our members say

We pride ourselves on giving not only world class programming but a support system that is second to none and and unbelievable community to help support everyone on their journey.

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Cannot recommend SW7 enough! The plans themselves speak for themselves with the results they share on social media alongside my own! I came back from a knee injury in rugby that put a serious mental block in the gym and of course playing. Since starting the programme my strength etc has increased significantly and I feel much more confident in terms of playing now. Not only that but the community itself is amazing! The guys on FB always help each other and Sam and Josh treat everyone as a friend rather than just a number on a business sheet!

Ryan Clark

Sydney, AUS

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Hands down the best program I’ve ever followed. The plan feels very personal and fits around rugby brilliantly. There’s a real sense of community and Josh and Sam engage brilliantly on the Facebook group. There’s always somebody there to answer any questions you have, whether it be another person doing the program or Josh or Sam themselves. Also great value for money!


Coventry, UK

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The programme is easy to follow, well explained, and I’ve seen tangible results in the first 6 weeks.You don’t have to spend hours planning sessions or wondering whether you’re doing the right thing. This has allowed me to train with consistency, confident that I just needed to stick to the plan.The support from Sam and Josh via the Facebook group has been great. Whenever I’ve had any questions on something training or diet related, I’ve found the answer in the group. Every question is met with enthusiasm and a fast response. I’d highly recommend signing up if you want a structured plan to follow that will deliver results. I initially thought it was expensive on top of a gym membership, but it’s been well worth the price!


Exeter, UK

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Sign up, sign up now! Quite simple. If you are a club rugby player or just someone looking to be a better version of yourself. Why are you reading this and not signed up yet?! The content, knowledge and SW7 community are top class. The value for money is quite simply ridiculous! Huge thanks to Josh, Sam and the whole SW7 team/community!

Richard Smith

Reading, UK

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You won’t be disappointed with SW7. Great programmes, really well thought out and written with everything laid out in an easy to follow app, great service and interaction with all the Josh, Sam and all the SW7 team who are always on hand to answer questions and offer advice. Brilliant FB community as well with the added bonus of numerous member discounts!

Laurence Garrett

Cardiff, UK

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Can’t recommend SW7 enough. You don’t have to be playing rugby or sport to join as the programming is good for all. From people who want to get that ultimate beach bod to aspiring Lions!! Josh, Sam and recently Chris have a wealth of knowledge and are always on hand to help with any issues from programming through to nutrition. The Facebook group is a bonus, always willing to help and no question is stupid!!

Carl Edwards

Bridgend, UK

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Easily the best fitness/training programme I've used. Always lacked consistency in the past but I've now trained 4 times a week for 7 months. App works seamlessly and provides full history so achievements are trackable and can see progression. Full pro level support provided for all aspects whether that is anything relating to programme, form, nutrition or adaptations due to injury etc. Wouldn't use any other.

Aled Roberts

Cardiff, Wales

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your plan

Take a look at our online membership.

select your plan

Workout & Meal Plan

  • 3-5 Weekly weight sessions depending on your training phase
  • Record and track your progress
  • Members-Only Facebook Group (Ask Sam and Josh anything you like)
  • Mobility and Yoga video sessions
  • Additional pitch conditioning sessions
  • Supplement discounts
  • Exclusive community group
  • Nutrition recipes and guidance you need to hit your personal calorie goal
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here are some of most asked questions

We hope these help with any questions that you may have. If these don't answer yours in particular then feel free to reach out on Instagram or via email, we are here to help.


We build athletes.

If you want to be a more powerful, stronger and more explosive version of yourself then join the team.

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